Does the UK actually need a cyber security ambassador?

If the UK already has worldwide recognition in the cyber security field, does it need an ambassador to sell it?

The appointment by the Department for International Trade of Dr Henry Pearson as Cyber Security Ambassador for the UK marks a government ambition to increase the footprint of ‘Cyber UK’ overseas. Announcing the appointment, International Trade Secretary Dr Liam Fox, said that “the UK’s reputation for cyber expertise is recognised worldwide” and that the former adviser to the National Cyber Security Centre (NCSC) will play a central role in helping to achieve projected cyber exports of £2.6bn by 2021.

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